broker open house feedback form

Top 5 Questions for a Broker Open House Feedback Form

Getting feedback after an open house can provide valuable property-specific information as well as candid advice for sellers. It can be challenging to obtain quality feedback, but asking the right questions on a broker open house feedback form in an easy to use format will get the best results. 

Keep your feedback form short; answering more than four to six questions becomes cumbersome. You aren’t likely to get answers to all of your questions, or the answers will be too brief to be useful. Second, asking open-ended questions gives potential buyers an opportunity to provide additional information.

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Example Questions for Your Broker Open House Feedback Form

SCENARIO ONE – yes/no question:

Question: What do your buyers think about the price?

Possible responses: About right or Above Market Value

SCENARIO TWO – open-ended question:

Question: How does the listing price compare with similar properties you’ve viewed? and/or How do you feel about this home’s list price?

Possible Responses: This property is priced higher/lower/the same as other properties. I feel the amenities/lack of amenities of this home justify/don’t justify the price.

As you can see from the above example, formulating open-ended questions for a broker open house feedback form, also called an open house feedback sheet, gets information beyond yes or no. If a person answers “yes” to “Is the price too high?”, what does this mean? Is the price too high for the market? Is the price too high for their budget? These are two very different sales obstacles. The responses you receive on the realtor feedback form will help you understand where buyers stand.

In the open-ended question example, you capture information about the market. You might also find how much the buyers have shopped around. There may be specific feedback about the features and amenities of your listing. Sometimes multiple choice or yes/no questions will get you what you need. In certain situations, an open-ended question will be the best way to go.  

 Finally, you cannot simply ask ANY question on a real estate showing feedback form, you need to find the best real estate feedback questions which allow you to extract as much useful information as possible. Below are five questions to include on your open house feedback sheet. Be sure to also leave room for contact information. The person feeling out the form may be a buyer with no agent. You might be able to sign them up as a buyer client.

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1. Do You See Yourself Living in this Home?

This is an example of a yes/no question which can provide a lot of information because it’s a “loaded” question. As a real estate agent trying to sell a home, you know making a sale goes beyond price and features. You need to encourage and coax potential buyers into seeing themselves in the home they are viewing. When you include this as a feedback question, a potential buyer’s answer gives you more information. If buyers answer yes, it could mean they love the layout, the staging, the price, the features, and the location.

When buyers answer no, you can expect they won’t likely make an offer. In an open house situation, potential buyers know the location ahead of time and are likely happy with the location or they wouldn’t look at the home. If they give you negative feedback to this question, it’s likely something specific to the house or its pricing. The rest of the questions on your real estate open house feedback form will hone in on more specific information you can use to improve your chances of receiving offers for your seller. Honest feedback, whether it’s positive or negative is helpful. This is one of the best real estate feedback questions to include in the realtor feedback form.

Learn how to save time by automating your real estate feedback form

open house feedback form

2. What Are Your Favorite Features of this Home?

Even potential buyers who have an overall negative response to a home, probably have at least one or two features or characteristics they like. This question allows you to hone in on things you might not have thought about for your listing. Videos, photos, floor plans, and any literature created for the property could be updated to highlight these features. Depending on the property you might receive all types of answers on the real estate showing feedback form, such as:

  • Spacious Kitchen
  • Walk-in Closets
  • Proximity to schools, shopping, and/or parks
  • Extras like pool, hot tub, soaking tub, sauna
  • Bonus room which can work great for an office or playroom
  • Original woodwork, architecture, or built-ins found in an older, historic property
  • Landscaping/backyard features

Pay close attention to these answers on the broker open house feedback form, especially those which are consistently repeated. If you haven’t already highlighted these features, make sure to update your listing and associated literature.

Learn how to save time by automating your realtor feedback.

3. What Do You Like Least About this Home?

You might think it’s counter-intuitive to ask for negative feedback on your broker open house feedback form and real estate showing feedback questions. However, when buyers offer honest and complete answers to this question, the information is gold. You can put these answers to work in a few different ways. First, you can use it to change the marketing strategy for the property.  For example, let’s say it’s a three-bedroom home, which includes one relatively small bedroom in comparison to the others. You’ve been touting this property as a great family home in your marketing real estate forms. However, you keep reading negative comments about the size of the third bedroom in the realtor feedback form. You can change the marketing strategy to target single professionals, retired couples looking to downsize, or first-time home buyers.

Sometimes negative feedback on the feedback form might include things that need to be fixed or upgraded which is why this is one of the best real estate feedback questions. This might include plumbing and electrical work, replacing carpet or flooring, or replacing outdated plumbing or light fixtures. Some of these things can be inexpensive, others can break the bank. When you bring this feedback to the seller, you can encourage them to offer an allowance to potential buyers that target one or more of these areas, or get out the credit card, do some of the upgrades, and adjust the listing, maybe even the price, accordingly.

Learn how to save time by automating your real estate feedback form

4. What Is Your Opinion of this Home’s Listing Price?

As an agent, you likely know the market well. You know how to help sellers set the right listing price. However, sometimes sellers get stuck on an unrealistic price or comps are difficult to come by. In any case, feedback on the price is needed. This is where feedback real estate forms are essential. Not only do you want to ensure the listing isn’t overpriced, but also it shouldn’t be too far below market value. This could leave money on the table.

As mentioned in the above example, the answer to this question on the realtor feedback form can provide useful information even if you get negative feedback. Those who offer complete responses on the real estate showing feedback form might give you clues about their budget, clues about the market, and clues about why you might be struggling to get offers according to realtor Darren Robertson who specializes in Northern Virginia condos. If you find most of the responses to this question lean to the positive side—that is open house attendees feel the house is priced fairly—and you aren’t getting offers, this might suggest price is not the issue. This should motivate you to really dig into the answers provided on feedback real estate forms and real estate showing feedback questions about a home’s least favorite features. If you find the responses about the price to be negative, you might want to go back to the drawing board with your sellers and reevaluate the listing price.

 Learn how to save time by automating your realtor feedback.

5. What Would it Take for You to Submit an Offer Today?

Regardless of how many questions you have on your real estate open house feedback form, this should be the last of your real estate showing feedback questions. Although it might seem slightly aggressive, this question provides an opportunity for the potential buyer to list any deal breakers. Some of the responses might give you insight into negative thoughts about the property. However, this question will let you know what’s needed to close a sale, determine if the potential buyer is serious, and identify any other real estate forms they need.  

You’ve likely had days of real estate training and maybe years of experience in the real estate business, so you understand the fundamentals of making a sale. If you want to close a deal, you need to ask for the sale; albeit slightly indirect, this question does ask for the sale by leading the potential buyer towards making a decision. Once you see the response on the real estate showing feedback form, you can advise your seller on how to negotiate with this information or you can use the information to make changes to increase the chances of the next looker to buy. Be sure to also leave room for contact information and contact details. The person feeling out the form may be a buyer with no agent. You may be able to sign them up as a client.

Learn how to save time by automating your real estate feedback form

Tips for Open House Signs

  1. Start your real estate marketing for an open house several days in advance. Place an open house sign in the front yard of the listing stating “Open House Sunday 2-4”
  2. Several hours before the open house, place an open house sign down the street. It should have an error pointing in the direction of the home and also say “Open House Sunday 2-4”
  3. The day of the open house, tie balloons to the open house sign so anyone walking on the cross street can glance down the street and easily spot your open house.

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