In our digital world, if you have a business, you must have a website. So, if you’re a real estate agent, you must have a real estate website, too. The biggest issue agents have today is how to drive traffic to a real estate website. These tips will give you effective methods to accomplish that.
Design Your Real Estate Website to Capture Leads
You need to start at the beginning. There’s no reason to drive traffic to a real estate website unless you’ve set it up properly to capture leads. For example:
Modern, professional look: If you’re still using a decades-old website that screams, “I’m not keeping up with technology” every time someone sees it, you won’t be successful at capturing leads.
Answer the visitor’s questions: Think about the questions buyers and sellers have when they visit a real estate website, and then make sure you answer them. For example, many visitors want to know what homes are for sale, meaning that a quick and easy way to search listings needs to be front and center.
Use effective calls to action: Your visitors won’t be motivated to contact you if every page on your website ends with, “Give us a call if we can help.” Be proactive. Make an offer that visitors can’t resist. For example, you can create real estate ebooks to have something tangible to offer a visitor. Also, do make sure to set it up properly to capture leads.
Create Online Profiles
People will get to know your brand online, making it important for you to manage your online reputation with interesting and accurate online profiles. In addition, the profiles will help drive traffic to your website.
All of your profiles should be consistent in terms of the contact information and descriptions they use. If you forget to update a profile, you’re creating a situation where people will be confused about who you are. For example, they’ll wonder, are you with Coldwell Banker or Keller Williams, which email address is your current one, and more. That’s one reason why a personally branded email makes sense because it never changes.
Real Estate Profiles: You may not use Zillow or Trulia for advertising, or Rightmove or Zoopla in the UK, but you do need a comprehensive profile on those types of websites.
Social Media: It goes (almost) without saying that you should have updated profiles on the social media platforms that you’ve found to be most effective for your market.
Google My Business: Many real estate agents don’t take advantage of this opportunity. Done well, a My Business listing will definitely drive traffic to your website. Here’s an example of what internet visitors see when they search for the name of a Florida real estate agent.
You’ll notice the display in the right column that highlights the agent. There’s a button to lead the visitor to the website. In addition, you’ll notice that there are many Google reviews available for everyone to see.
You can copy the link that the “Write a Review” button leads to. You can then use that link on your website or in emails to encourage visitors to leave a review. The display also shows reviews from other sites. Using Google for reviews is effective because virtually everyone has a Google account, but not everyone has an account at sites like Zillow, which is a requirement for leaving a review.
Promote Your Website
It’s up to you to do everything you can to get traffic to your website. Try some of these tips.
Include your web address in everything you publish: Many agents don’t include their web address in their email signatures, which is a very easy way to get people to visit.
Use Direct Response Marketing: Using direct response marketing for real estate agents is a very effective way to drive traffic.
Promote your blog posts: It’s easy to pay for a monthly newsletter, but it doesn’t do much to drive traffic to your website. Try a newsletter using your real estate CRM contact list that promotes the SEO-optimized blog posts you’ve published each month. In between the post summaries, you can add offers with links to your site such as, “Wondering what your home is worth today? Find out now!”
If you want to drive traffic to a real estate website, start now to address some of these tips, most of which don’t cost a lot of money. You can also use paid online advertising through Google or Facebook, for example. But, if those costs are an issue, the tips shown above can help you drive traffic without breaking the budget.