One of the best ways for a real estate agent to highlight your home’s strengths is to schedule a showing with a showing assist. Showings enable prospective buyers to experience your home’s ambiance and see key features not always visible in photos or virtual tours.
While a stellar showing can end in a sale, it is important to remember that not all showings are created equal. If you have lost track of the number of times your house has been shown, you might be in need of a showing assist. Below are the top five ways you can boost the success rate of your home’s showings.
1) Find out why your home is not generating more showings
The path to your next successful showing begins with a clear understanding of the factors that can cause prospective buyers to skip over your home in favor of other similar properties. Here are some of the top reasons why your home my not be generating more showings:
- Your home is overpriced: If your home has a higher asking price than comparable homes in your area, buyers will often look elsewhere.
- Your home’s curb appeal is lacking: Deferred maintenance, chipped paint, and an overgrown yard will deter many prospective buyers.
- Your marketing strategy is flawed: A lackluster digital marketing strategy can prevent prospects from knowing your home is for sale.
- Your home is not accessible: If you are unwilling to leave your home for showings, prospective buyers will begin to lose interest.
2) Consider a 3D Home Showcase for a showing assist
9 of 10 home buyers start their searches for a home online. It is essential to make an outstanding first impression with your online listing. An organized listing with professional photos is a great start. However, you will increase your odds of scheduling showings if you provide buyers an interactive online tour of your home. A 3D home showcase accomplishes this by allowing viewers to navigate through the rooms of your home online. In addition to boosting your odds for a showing, a 3D home showcase helps to produce more qualified leads.
3) Use interior staging for a showing assist
“25% of agents representing buyers in a survey by the National Association of Realtors last month said staging increased offers by up to 5%. Using NAR’s March median price of $259,400, that’s $12,970. About 12% said it increased offers by up to 10%, or $25,940.” – Kathleen Howley, Housing Wire
Studies indicate that staged homes sell 72% faster than vacant homes. More importantly, the majority of realtors indicate that staging increased the offers they received. As a result, most realtors either stage homes themselves or advise sellers to spruce up their homes.
There are several factors that influence these statistics. First, interior staging helps buyers visualize life inside your home. Second, staging also offers a great way for buyers to get a feel for the living space offered by each room in your home. Third, because unfurnished rooms can seem smaller than their true size, staging can actually help create the illusion of space in your home. Real estate staging services typically offer an extensive array of services, including the following:
- Cleaning and decluttering your home to create a pleasant, spacious home environment
- Replace worn or dated furnishings with pieces that will help show off your home
- Depersonalize your home so prospective buyers are better able to imagine themselves in your home
- Point out repairs that need to be addressed for a showing assist
4) Insist your agent use automated showing feedback software
Top real estate agents have a feedback system in place that provides valuable insights into what buyers are thinking when they visit your property. The most efficient means of capturing these thoughts is to use automated showing feedback software. A proven feedback software solution can significantly reduce the amount of time your home is on the market by providing actionable information regarding each showing.
However, it is important to realize that not all showing feedback software is created equal. Ideally, the software your agent uses should focus on key indicators of the showing process. In particular, it should help answer these questions:
- “Did the buyer like my home?”
- “Is my home priced to sell?”
- “What features of my home did the buyer like and dislike?”
- “What can I do to enhance the showing experience?”
5) Make use of the feedback you obtain
Once your agent gathers feedback using their software, make sure you do not ignore the information that is gathered. Be sure to carefully review the details and take action if needed for an optimal showing assist. Pay particular attention to recurring themes and make adjustments if possible before your next showing. For example, if nearly every buyer indicates your home is overpriced, it might be time for a price reduction. If you receive feedback your home feels too dark, consider applying a bright coat of paint, opening your blinds, and hanging some mirrors to reflect light.
What is the single best way to ensure a successful showing?
As a seller, there are many ways you can play an active role in the sale of your home. However, the single best way to ensure a successful showing is to choose a five-star real estate agency to handle the sale of your home. Leading real estate agents across America know that a proven buyer feedback system plays a vital role in a carefully crafted marketing plan to sell your home. As you compare real estate agencies, make sure you ask them to describe their buyer feedback system. If they lack a system or depend on their gut, you should reconsider your choice.
Try-out the Pro Agent Solutions state-of-the-art automated showing feedback system by signing up for our free, no risk 14-day trial. No credit card required. We look forward to helping you shorten the sales cycle for your listings and provide you with the ideal showing assist!